Tuesday, March 15, 2011

Recently Read: Apple's Role in Japan during the Tohoku Earthquake

Kevin Rose posted a couple emails from a friend of his who works in an Apple store in Tokyo. Whatever else I may think of Apple, I think it's awesome that they stepped up in such a way for their customers and employees in such a hard time.

Kevin Rose - blogg - Apple's Role in Japan during the Tohoku Earthquake

The whole thing is a great read, but this part especially impressed me:
"You know how in disaster movies, people on the street gather around electronic shops that have TVs in the display windows so they can stay informed with what is going on? In this digital age, that's what the Tokyo Apple stores became. Staff brought out surge protectors and extension cords with 10s of iOS device adapters so people could charge their phones & pads and contact their loved ones. Even after we finally had to close 10pm, crowds of people huddled in front of our stores to use the wifi into the night, as it was still the only way to get access to the outside world...Even after we had to close, many of the staff stayed outside the store to fixing iphones and teaching people how to contact family or stay informed via wifi. "

Et tu, Tuesday?

Beware the Ides of March...

YouTube - Julius Caesar: the Ides of March