Perhaps BIC should have done a leetle bit more market research...or are there long-suffering women out there wishing, hoping for something to write with other than all those "manly" pens?
As the product description at Amazon says, "BIC Cristal For Her has an elegant design - just for Her! It features a thin barrel designed to fit a women's hand. It has a diamond engraved barrel for an elegant and unique feminine style." (On top of it all, they have no one to proofread their product descriptions - or maybe the proofreader was just so overwhelmed by the idiocy of the description that "a women's hand" flew right by her)
I don't think I've ever used a pen and thought, "Gee, I wish this was designed for a woman." Judging from the reviews, not many other women have, either, but those reviews sure brought a smile to my face. :)
Here's just a sampling:
"Someone has answered my gentle prayers and FINALLY designed a pen that I can use all month long! I use it when I'm swimming, riding a horse, walking on the beach and doing yoga. It's comfortable, leak-proof, non-slip and it makes me feel so feminine and pretty! Since I've begun using these pens, men have found me more attractive and approchable. It has given me soft skin and manageable hair and it has really given me the self-esteem I needed to start a book club and flirt with the bag-boy at my local market."
"The women in my life love these pens. If you manage to use all of the ink before you lose it, it magically turns into a tampon."
"The 'for her' label is not just a gimmick exploiting archaic gender constructs, it's a WARNING. ...I don't know why they didn't put a clearer warning on the label, they really should have because if you are a boy and use this pen you put yourself at great risk. My little brother turned into a unicorn after I lent him one, and my friend told me that a boy in her class grew fairy wings in the middle of a test."
"Ermagerd. Pernz with glitterz!" (Had to throw that one in just for being written in Gersberms)
The guys are getting in on it, too:
"As if men hadn't been stripped of everything good already, BIC steps in and piles on by encouraging women to learn to write, just like their male counterparts. "
"PROS: I started using them in the privacy of my home and saw a real improvement in my skin tone: rough-n-swarthy to fragrantly delicate in five shopping lists or less. Side benefits included the irresistible urge to stock my fridge with yogurt, and a genuine desire to be a better listener. Perhaps we can chalk this up to Bic's proprietary oxytocin-kitten ink technology?"For more (and to buy if you've really been waiting for this pen all your life): Amazon.com: BIC Cristal For Her Ball Pen, 1.0mm, Black, 16ct (MSLP16-Blk): Office Products:
via PR Daily
